Shifts in Northeast Florida’s UHNW Wealth Advisory Market

The wealth management landscape in Northeast Florida is experiencing significant changes, particularly in the ultra-high-net-worth (UHNW) segment. Traditionally dominated by institutional Registered Investment Advisors (RIAs) and family-office platforms, the market is seeing a rise in boutique firms that emphasize high-trust relationships. This shift is driven by UHNW clients’ preference for flexible custody options and minimal asset disruptions, leading to a more relationship-first advisory model. Firms like InVestra Financial are challenging traditional institutions by targeting households with over $25 million in assets, despite operating outside conventional institutional structures. Key players in this evolving market include Callan Family Office, Mercer Advisors, and Creative Planning, each offering integrated investment, tax, and estate planning services. The report highlights the growing influence of boutique firms in a transitional Jacksonville market, emphasizing the importance of maintaining asset continuity and strategic advisory models.